Vera Moore

VERA MOORE is President and CEO of a highly competitive business, Vera Moore

Cosmetics. She has national recognition as one of the first black actresses to be contracted on a national television show when she portrayed "Linda" on Another World Soap Opera for 12 years. She also holds many credits for other television programs and Broadway shows including the Tony Award Winning Broadway Musical "Purlie Victorious". As a result of this national exposure, Vera realized the need for quality products for women of color, specifically a

foundation that doesn't rub off on your clothes ...or his. This gave birth to Vera Moore Cosmetics, a black family owned business.

Ms. Moore believes that "our universal objective as black people should no longer be merely to aim but to hit our target!" Vera Moore Cosmetics started locally in New York and initially sold through black hair salons. As interest in her products grew, she began widespread distribution to boutiques and other retail outlets throughout the US and the International Market. One of her dreams became a reality when she broke the barrier in one of the major malls in the

US... as the first black tenant in the 40 year history of the Green Acres Mail. Vera also just licensed her first store in Kings Plaza Mall. She has achieved her ultimate satisfaction by affording the opportunity of economic empowerment in her own backyard and community.

Ms. Moore was bom in Queens, attended Hunter College and received a 4 year scholarship to Sadisbury Academy of Music. She is Co-founder and Vice President of Black Woman Enterprises (BWE), a Board Member of the Caribbean American Chamber of Commerce and Industry, Inc. (CACCI), a Charter Member of the National Association of Woman Business Owners (NAWBO), the One Hundred Black Women, American Women's Economic Development (AWED) and a member of the National Minority Business Council Inc. (NMBC). She has received numerous honors, awards and citations in recognition for her many achievements and dedicated service to the community including. The 1982 Distributor's Award - Black Hair Olympics and the Wilfred Beauty Academy - Business Awards, the Long Island Center for

Business and Professional Women's Entrepreneur of the Year, the 1986 HB-Hair Expo Business Award given in London England; the 1990 Green Acres Mall "Certificate of Excellence", The Town ofHempstead's 1991 "Pathfinder Award in Business", the 1994 Woman of the Year Award" from the State Beauty Culturist Association of New York, the 1995 Outstanding achievement as an actress/pioneer from One Hundred Black Men Nassau/Suffolk, Inc., the Long Island Association 1995 United States Small Business Administration Minority Advocate Award,

the 1996 Business Woman of the Year from the Nassau Council Chamber of Commerce (NCCC) and the 1996 March of Dimes Woman of Distinction Award, the 1998 African-American Award for Excellence from Governor George E. Pataki, The Business Award for 1998 from the (NMBC)National Minority Business Council and a Board Member ofWLIW, Channel 21.

Without question, her devoted husband. Billy, is her right arm. She has one daughter, Consuella, who has made her very proud and is a graduate of the School of Business at Howard University and wants to continue the legacy of Vera Moore Cosmetics.

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